TL;DR Understand that price increases are often necessary due to industry trends, business growth, inflation, and technological advancements. Analyze past price changes to understand customer reactions and identify successful strategies. Maintain transparency by clearly communicating the reasons for the price increase and notifying your customers in advance. Highlight the benefits and improvements associated with the price increase to help your customers see the added value. Offer flexible pricing options to accommodate diverse customer needs and budgets. Invite and encourage customer feedback to address concerns and demonstrate your commitment to quality and service. Partner with companies like Togai to implement flexible pricing models and manage price changes effectively. By following these best practices, businesses can navigate the challenges of a price increase while continuing to grow and thrive.