January - March 2025: More for Users, and More Users

Content & Data

  • Add full data for another 25 new companies.
  • Add initial data for another 25 self-service companies (full data if it's straightforward).

Features & Infrastructure

  • Create user accounts, including a sign up flow.

Marketing

  • Publish getting started and content breakdown videos on LinkedIn, YouTube, X and Twitter
  • Figure out the newsletter feedback loop

✅ October - December 2024: Insightful User Interface

Content & Data

  • ✅ Add new companies if they are an obvious fit.
  • ✅ Keep existing companies' data updated.
  • ✅ Expand full data for 25 more companies to get to 150+ total. Currently at 139 as of November 8, 2024.

Features & Infrastructure

  • ✅ New user interface with more insights into individual companies and benchmarks across companies.
  • ✅ UI that works across desktop, tablet and mobile (current UI designed for desktop)

User requests

  • ✅ Share new user interface pages with interested people as they are built to get feedback and make changes as necessary.

July - September 2024: Competitive Spaces

Content & Data

  • ✅ Apply at least one competitive space to every company in Plushcap.
  • ✅ Create 10+ useful competitive space pages, such as API documentation.
  • ✅ Expand from initial data to full data for 125+ companies, up from 50 companies in Q1.

Features & Infrastructure

  • ❌ Create many new pages and visualizations for comparing companies across competitive spaces (pushed to Q4).
  • ❌ Split data collection infrastructure from core app to make everything easier to update (decided to go in a different direct for application architecture).

User requests

  • ❌ Email notifications when something particularly interesting happens (need accounts first).

April - June 2024: All the Companies!

Content & Data

  • ✅ Expand data tracking to 400+ companies, up from 300 in at the end of April.
  • ✅ Begin to backfill full analysis for all companies (hundreds left so will be ongoing for a long time to come).

Features & Infrastructure

  • ✅ Easy CSV exports for as much data as possible for logged-in users.
  • ✅ API access for as much data as possible for logged-in users.

User requests

  • ❌ Email notifications when something particularly interesting happens (need accounts first).