To stay competitive in the SaaS market, businesses must adjust their pricing at least once per year. Pricing is not just about setting a number; it's about providing value to customers and making them feel like they're getting a good deal. The right pricing model can help a business maintain steady revenue growth, earn a competitive position in the market, and ensure its long-term financial health. Companies should consider factors such as customer needs and willingness to pay, the competitive landscape, company goals, cost structures, and the type of software pricing models available when choosing a pricing strategy. Assessing product value, evaluating scalability and growth potential, considering complexity, conducting a competitive pricing analysis, and testing and iterating pricing are also crucial steps in finding the right pricing model for a business. Ultimately, a well-designed pricing strategy can drive revenue growth, improve customer retention, and help a SaaS company achieve its goals.