The Pricing Puzzle: Solving the Cost vs. Value Dilemma

Cost-based pricing involves setting prices based on the costs associated with producing or providing a product or service, while value-based pricing considers the perceived worth of a product to the customer. Both methods have their merits and challenges in the pricing strategy landscape. Value-based pricing can be more complex but often leads to higher returns by tapping into what customers truly value. SaaS companies, in particular, stand to benefit from value-based pricing as it allows them to charge more accurately for the perceived value of their services. Over time, businesses may need to evolve from cost-based to value-based pricing to capture the full profit potential of their products or services. Togai Insights can help navigate this shift with cutting-edge solutions.