E-commerce sales are expected to exceed $5 trillion in 2022, accounting for more than a fifth of overall retail sales. However, only 85% of online transactions are approved compared to 97% in-store, leading to lost business opportunities. Kipp, a fintech innovator, aims to improve the payment approval process between credit issuers and merchants by leveraging Redis Enterprise Cloud on AWS for its speed, performance, and redundancy. By automating real-time collaboration between merchants and banks, Kipp's solution, Kipp Connect, delivers intelligent, customer-friendly credit decisions to reduce the number of declined transactions in e-commerce.