A proof of concept (POC) is a screening phase to decide whether an idea can be brought to life, aiming to prove its feasibility and viability given various factors like timing, market conditions, and cost of development. In a corporate context, it's essential to have a plan to avoid wasting resources. A POC helps prevent resource waste, informs investors about the likelihood of success, and allows for proactive planning and consideration of logistics in advance. It identifies potential roadblocks and provides a roadmap for progress, ultimately helping to ensure that projects are feasible and successful. The process involves identifying the problem to be solved, listing required resources, specifying success criteria, and setting a scope and timeline. A well-structured POC can then move forward with building a prototype, testing it on target audience members, and collecting feedback as part of developing an MVP.