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Thinkific is a versatile platform for creating, marketing, and selling online courses, but unlocking its full potential requires integrating it with other tools through automation. Zapier's automated workflows (Zaps) can connect Thinkific with existing tools, streamlining processes and creating a more efficient course management strategy. Examples of automations include subscribing students to newsletters, logging sales and student information in Google Sheets, sending course notifications via email or chat platforms, adding students to CRM systems, and enhancing Thinkific with automation, ultimately allowing users to focus on delivering exceptional course content while reducing administrative tasks.