With a CRM tool like SugarCRM, managing lead information from various sources becomes increasingly difficult as businesses scale. However, automation through tools like Zapier can simplify the process by routing leads from multiple business-critical apps automatically. This allows for clean and organized pipelines, efficient follow-up, and more time for sales teams to focus on closing deals. By leveraging webhooks, form responses, phone calls, emails, spreadsheets, and other sources, businesses can create customized workflows that capture all their leads and keep their CRM data up-to-date.