Perspective, a lead management tool, can be used to design custom funnels to manage incoming leads, but it can also be automated using tools like Zapier to turn leads into an automatic lead management machine. Automation can be used to sync leads with spreadsheets, send instant notifications, add leads to mailing lists, stay on top of follow-up tasks, and add leads to CRM systems, ultimately streamlining the pipeline and making it easier to manage leads.