Facebook's messaging volume is increasing and businesses need to find a way to scale their responses to keep up with the growing demand. To address this, Zapier offers workflow automation capabilities that can be used to automate responses to messages, track messages, receive notifications for new messages, and more. With just a few automated workflows called Zaps, businesses can use AI to respond to messages, send personalized responses, and manage messages in various tools such as Slack, Microsoft Teams, and Google Analytics. By setting up these automated workflows, businesses can improve their customer experience, reduce missed sales, and increase efficiency in managing Facebook messages.