Zapier is a workflow automation software that connects user review tools and websites with the rest of your tech stack, automating huge chunks of the user review process to let you get more reviews with less effort. It offers pre-made workflows called Zaps that can automate tasks such as automatically inviting users to leave reviews, responding to reviews faster, tracking user reviews automatically, and monitoring brand mentions across social media. With Zapier, businesses can focus on what matters while leveraging automation to encourage more user reviews and track them across different sites and tools, ultimately growing their business.