The largest self-storage company in the U.S., Extra Space Storage, partnered with Vercel to improve their DevOps processes and accelerate customer feedback delivery. By adopting Next.js on Vercel's global Edge Network, they achieved a 95% decrease in build times, seamless deployments, and improved site reliability. With Incremental Static Regeneration (ISR), Edge Middleware, and other features, Extra Space Storage streamlined their frontend architecture, reducing overhead and downtime while scaling to meet high demand without compromising performance or stability.