Twilio is revolutionizing messaging with its approach to Rich Communications Services (RCS). RCS allows businesses to deliver engaging, app-like messaging experiences directly to customers' native texting inboxes. With Apple announcing plans to support RCS soon for iOS devices, the technology is at an inflection point. Twilio has been gradually rolling out RCS across its APIs so that as support expands globally, every business can benefit automatically. The company aims to make it easy for customers to adopt RCS with Twilio from both implementation and price standpoints. For those sending one-time password (OTP) verifications or SMS messages up to 160 characters using Twilio's Messaging API, the upgrade is free. Additionally, Twilio will automatically send RCS messages to RCS-capable devices, with a seamless fallback to SMS for non-supported devices. With branded RCS messaging, businesses can capitalize on a verified communication channel to drive important business benefits and foster stronger connections with customers.