The next generation of customer engagement is expected to be shaped by five key trends: tackling data volume, investing in flexible and customizable systems, creating an omnichannel tech stack, leveraging AI-powered chatbots, and prioritizing employee experience. To navigate these changes, businesses need to invest in developer-first solutions that provide the building blocks to create systems that meet every business need, rather than forcing them on form and functionality. This will enable companies to build high-quality, personalized experiences that engage customers at exactly the right time in their journey.