This article explains how to create a continuous integration and deployment pipeline using GitHub Actions for deploying Twilio Flex Plugins and Functions. The process involves setting up a code repository, defining feature branches, creating workflow files, and utilizing GitHub Secrets to store necessary credentials. The workflow steps make use of Github's REST API to fetch the latest changed folders and execute build/deploy actions accordingly. This approach helps enforce rules and best practices for code produced by developers and automates checks before any code goes live.