In 2024, SaaS CFOs must prioritize extending cash runways, reducing costs, and focusing on key metrics to navigate economic uncertainty. Key priorities include automating billing and revenue recognition, implementing a Single Source of Truth (SSOT) for data integrity, monitoring SaaS-specific KPIs like churn rate and MRR, exploring new revenue streams through upselling and cross-selling, prioritizing tech advancements to maintain scalable financial infrastructure, focusing on budgeting, compliance, and cash management, and leveraging tools like Togai for strategic financial planning.