White label SaaS platforms offer businesses a way to deliver fully branded software solutions without the need for in-house development, but pricing is crucial to balance competitiveness and profitability. A well-structured pricing model can impact resellers' positioning of your product in the market and affect profitability. White label providers must consider flexible pricing options that cater to different reseller needs, such as volume-based pricing, feature-based models, revenue-sharing agreements, and tiered pricing structures. To scale a white label SaaS business, it's essential to find upselling opportunities, lock in multiyear commitments, and offer premium services like support and onboarding to increase revenue streams. By doing so, you can create a sustainable and profitable business model that attracts resellers and grows your customer base.