The article highlights the importance of an efficient billing system for startups, emphasizing its role in streamlining financial management and enhancing customer trust. It outlines ten essential features that a billing system should possess, including automation, usability, functionality, compliance management, dunning management, reporting, customization, fraud protection, third-party integrations, and customer support. The article also mentions Togai as an example of a user-friendly billing platform with robust features designed to simplify the billing process for startups.