The article discusses the high operating costs faced by AI companies due to heavy cloud infrastructure usage and ongoing human support, leading to lower gross margins compared to traditional SaaS companies. It highlights that while AI may burn through cash operationally, its value propositions could drive additive expansion. To stop burning cash operationally, AI companies need to price for the value they provide, which requires a different approach than traditional billing models. The article lists six key features that an AI billing software needs: billable items, prepaid and postpaid invoicing, in-house usage monitoring capabilities, overrides and overages, entitlements, and revenue simulator. These features enable AI companies to align their pricing with customer usage and value, which is crucial for sustaining growth in the industry.