Freemium pricing models have gained popularity as they allow users to experience a product's value, encouraging them to upgrade to premium versions. This strategy is effective if businesses fulfill specific criteria such as having viral scaling potential, unique market solutions, intuitive products, and increased value with usage. To make freemium pricing work, strategically restrict free features, communicate upgrade benefits clearly, offer time-sensitive discounts, and use A/B testing to understand user preferences. Monitor for signs of an ineffective approach like poor conversion rates or high churn. Togai's pricing implementation platform can optimize any pricing strategy quickly, enhancing revenue growth.