DevOps is a methodology that combines cultural practices with automation tools to improve software delivery workflows. It enables development and operations teams to work efficiently together, leading to faster time-to-market, improved incident response times, and better customer experiences. Implementing DevOps can benefit businesses in various ways, such as enhancing collaboration, consistency, and cost reduction. Additionally, it supports product maintenance, teamwork, service reliability, scalability, automation, and flexibility to adopt new tools. By embracing DevOps practices, organizations can improve their software delivery process, foster innovation, and stay competitive in the marketplace.