Redis has launched its first ambassador program called Redis Insiders, aiming to work closely with dedicated community members who use Redis and are passionate about writing and talking about their code. The goal is to educate the world about Redis while making it easy for developers to start using it. Successful applicants will be expected to commit to a minimum six-month tenure, with opportunities for renewal up to two years. Activities may include public speaking, blogging, and contributing to Redis repositories. The program seeks diverse participants from underrepresented groups in tech.