Intel and Redis have significantly improved performance by optimizing Redis GEO command execution. The optimization techniques used include reducing wasteful computation and simplifying algorithms, resulting in up to four times the previous speed. These enhancements are already available as part of Redis 7.0.7. Performance analysis and workload characterization techniques were employed to identify bottlenecks, optimize resource utilization, and improve overall performance. The Haversine distance calculation was a focus area for optimization, with improvements made in the algorithms and reducing duplicate computation.