The Data Economy Podcast features an episode where Beth Johnson, Chief Experience Officer at Citizens Financial Group, discusses the importance of using data strategically to improve customer experience and build a data-centric culture that embraces digital transformation. Johnson emphasizes understanding customers' emotional needs in addition to their rational preferences. She highlights real-time data as crucial for financial services, citing examples such as overdraft protection and real-time fraud prevention. The podcast also explores the steps taken by Citizens to create a data-driven company culture and how they are structuring and using their data. Johnson believes that companies focusing on customer experience and developing differentiating capabilities with real-time data will outpace their competitors.