Neo Technology, the company behind the popular graph database Neo4j, is positioning itself as a leader in enterprise software with significant momentum gained in 2014, dubbed the "Year of the Enterprise". The company expects 2015 to be the "Year of the Use Case" as customers unlock value in their data relationships using the graph database. According to Harvard Business Review, sustainable business advantage can be gained through network effects of business graphs, which Neo Technology's customers are leveraging to gain competitive advantage by creating new products and services that leverage data relationships or reimagine existing applications with data relationships. Graph databases have been recognized as a key technology in this space, with Forrester Research predicting they will reach 25% of enterprises by 2017. Gartner has named Neo Technology a Cool Vendor and included Neo4j in the Magic Quadrant for Operational Database Management Systems. Customers such as Walmart, eBay, and Zephyr Health Inc. are using graph databases to improve various use cases, including master data management, IT configuration management, and fraud detection. The company's graph database stores and processes data by bringing relationships to the fore, providing significant performance and ease-of-use advantages.