The text discusses the need for a common graph query language, building on the analogy with SQL. It highlights the benefits of having a shared language, including reusability across platforms and encouraging healthy competition. The author believes that Cypher is the most suitable candidate for this role, citing its wide adoption, real-world validation, and human-readable syntax. The openCypher project aims to make Cypher available to everyone, with the goal of promoting growth in the graph processing and analysis space, much like SQL did for relational databases. The project promises to deliver four key artifacts: reference documentation, a technology compatibility kit, a reference implementation, and a language specification, all under permissive licenses. The author invites readers to join the growing openCypher community and contribute to the evolution of Cypher.