The Modern Marketer: Using Data to Power Insights

Graph databases are becoming increasingly important in marketing as they allow companies to store and access data in a more connected and meaningful way, enabling marketers to ask better questions and generate more valuable insights. By leveraging graph databases, marketers can identify complex relationships within their customer data and create personalized recommendations, drive loyalty by offering products and services that customers want, and provide quicker customer service through the identification of closest product matches and quick issue resolution.