We chose a dataset that was easy to understand and interesting enough for attendees of the conference, which is why we selected only the NOSQL NOW conference program from that day. Conference data is well-connected and has opportunities for challenging data model discussions and insightful queries. We set up a Heroku instance connected to a provisioned Neo4j database hosting an informational website about Neo4j. A small ruby script with the neography gem populated the database, allowing attendees to download the graph.db directory for their local Neo4j server. Andreas ran a successful session working with the NOSQL NOW conference dataset, introducing Neo4j and Cypher in his presentation "Introduction to Graph Databases".