Amazon's success in the retail industry is largely due to its ability to leverage technology, innovation, and data-driven decision making. Retailers with declining sales face a major problem of organizational silos that have developed over time from historical workflows. These silos lead to slow decision making as information flows through different teams at different rates, resulting in bottlenecks. To overcome this, retailers need to rethink how they interact with their data and use it to inform decisions. Neo4j graph technology can provide a competitive advantage by harnessing the power of connected data for real-time analytics. This enables product traceability, data-driven decision making, and real-time product recommender systems, ultimately improving customer experience and loyalty.