The Flink Forward San Francisco 2017 conference highlighted many mission-critical applications powered by Apache Flink and revealed the direction of Flink platform development. Mux, a company that began using Flink in mid-2016, spoke at the event about their use of Flink for anomaly detection. The conference featured strong attendance from both attendees and sponsors such as Google, Alibaba, and Dell-EMC. Two notable sessions were Monal Daxini's keynote on Netflix's use of Flink for video view measurements and Stephan Ewen's talk on running Flink at a large scale. The event showcased the growing popularity of Flink among major organizations like Netflix, Uber, and Alibaba, as well as its potential for adoption by smaller businesses.