The company has been developing partnerships that bring value to its users, focusing on integrations for a head start in building applications. They have intentionally not built a CMS for Mux Video to allow users freedom and flexibility in structuring their platforms. A new partnership with Cosmic JS allows users to optimize videos with Mux through a drag-and-drop interface within the Cosmic JS platform. Additionally, users who register with Mux can receive a $50 credit by mentioning "Cosmic JS" to the team.