This article discusses best practices for shipping and releasing software without causing unnecessary delays or problems. The first practice involves operating continuously, which means all steps in the process should happen simultaneously rather than sequentially. Testing in production is another important practice, as it allows developers to identify potential issues before they affect users. Gathering early feedback from users can also help improve features and ensure that the right ones are being developed. Reducing risk through feature flags and effective incident response processes is crucial for minimizing problems during releases. Finally, communication and collaboration among team members are essential for successful software development and release.