Generative AI in testing is a type of artificial intelligence that creates new outputs based on patterns it has learned from data. It can automate various aspects of the QA process, such as test case and data generation, test suite optimization, and more. Using Generative AI in testing allows developers and testers to spot patterns and find and predict issues that can affect software quality. This helps catch defects early, enabling QA teams to take action to avoid future issues and enhance software quality.