The article discusses the growing trend of internal developer portals as a solution to improve developer velocity and manage increasing tooling complexity. Many organizations are investing in platform engineering, with some turning to internal developer portals as their first investment. However, adoption rates for these portals have been low, leading to struggles for many platform teams. The author suggests that the key to successful adoption lies in understanding developers' behavioral patterns and meeting them where they are at, rather than forcing new workflows upon them. They emphasize the importance of choosing the right interface for each tool and avoiding the temptation to put all platform tools into a single portal.