Building a 360° View of the Customer at Huel

Huel, a direct-to-consumer company known for its nutritious meals and fun branding, uses data to understand customers and improve their experience. Data Scientist Jay Kotecha and Ecommerce Director Ollie Scheers work closely together to ensure the company follows its core value of "Make Customers Happy." They analyze customer data from various sources to create a holistic understanding of the Huel customer journey and use that knowledge to enhance the business. The company's modern data stack allows them to analyze customer experience, sales, marketing, and subscription data, helping identify high-value customers and addressing pain points in near-real-time. Their future aspirations include using machine learning for predictive modeling and natural language processing to gain rapid insights from customer feedback.