The text advises against using AI-generated content for software engineering blogs, as engineers can easily identify such content and it contributes to the abundance of low-quality blogs on the internet. Instead, it suggests that authors should invest time in thinking through their ideas and doing the work themselves while leveraging AI tools to assist with writing. The author shares some suggestions that have worked for them at Doppler, emphasizing the importance of maintaining authenticity and originality in content creation. They also invite readers to share their own ideas on this topic.