The author of this text is discussing how comparing strings using the `==` operator can be inefficient, especially when case sensitivity is not a concern. They introduce a simple optimization by removing the first two loops in the string comparison function and instead comparing each character in each position, with a fallback to converting runes to lowercase if they don't match. This approach reduces the time complexity from O(n) to O(min(n, m)) where n and m are the lengths of the strings being compared. The author also compares this optimized solution with the built-in `strings.EqualFold` function in Go, which achieves similar results but is more efficient in practice. The article concludes that even small optimizations like this one can make a significant difference in the performance of software applications, especially when they are implemented from the beginning rather than as a last-minute fix.