Ben Luks provides an accessible explanation of building a simple neural network from scratch using Python, aimed at demystifying AI for beginners. The project focuses on creating a basic linear regression model to predict the slope and bias of a line, using randomly initialized parameters, without relying on complex frameworks or terminology. The training process involves iteratively adjusting the parameters based on error calculations to improve prediction accuracy. Luks emphasizes the gradual learning process in machine learning, acknowledging the complexity of the underlying mathematics while encouraging readers to explore and learn progressively.