The concept of dimensions in technology has evolved from three to four, five, six, or even ten. Applications today need "The Five D's" - being highly relevant to users through contextualization of historical and real-time behaviors, ensuring availability 100% of the time, providing instant responsiveness, handling a widely distributed user base with easy scalability, and keeping users constantly engaged. These features create customer loyalty and revenue growth. The back end data platform is also crucial for building such applications without incurring high costs or disrupting existing systems.