Aika Zikibayeva is a Partner Marketing Manager at Cockroach Labs, where she collaborates with both the Product Marketing and Channels & Alliances teams. Her career journey began in foreign affairs before transitioning to marketing. She chose to work at Cockroach Labs due to its innovative technology, passionate values, and commitment to work-life balance. Zikibayeva is excited about building the foundation of how Cockroach Labs positions itself within its ecosystem. Her advice for those starting careers in product & partner marketing includes developing diplomacy skills, aligning teams with overall goals, and building trust with colleagues. The Product Marketing team at Cockroach Labs is described as small but mighty due to their valuable information and ability to empower other teams.