Cockroach Labs has expanded its strategic alliance with Google Cloud, highlighting the benefits companies are witnessing by deploying CockroachDB on Google Cloud Platform (GCP). The partnership allows for more secure infrastructure and reduced operational overhead. With CockroachDB becoming an integration partner of Google Cloud Run, developers can build serverless applications that scale up and down with usage. This collaboration aims to empower organizations in their business transformation journey by providing a fundamentally consistent, resilient, and scalable database on cloud infrastructure.