Cloudflare has made its "Waiting Room" feature generally available to customers on Enterprise plans, making it easier to protect websites against traffic spikes. The company also introduced several new features with user experience in mind, including an alternative queueing method and support for custom web/mobile applications. Additionally, the firm revealed that random queueing is perfect for short-lived scenarios with lots of hype, such as product launches, holiday traffic, special events, and limited-time sales.