As of August 6th, 2014, only about 2 million websites supported HTTPS connections. Google announced that they would consider whether a site supports HTTPS in their ranking algorithm, incentivizing webmasters to add SSL to their sites. CloudFlare has made SSL available for all its customers, including free ones, by redesigning how certificates are loaded into memory and implementing "lazy loading" of SSL certificates on demand. This change is expected to more than double the number of websites supporting HTTPS on the internet.