In March 2023, Cloudflare introduced its Brand and Phishing Protection suite, beginning with Brand Domain Name Alerts to detect confusable domains that can be nearly indistinguishable from their authentic counterparts. Today, the company expands this toolkit with Logo Matching, a feature that allows brands to detect unauthorized logo usage by notifying users when Cloudflare detects their logo on an unauthorized site. This helps organizations defend against phishing attacks and protect their brand's reputation. The new Logo Matching feature is built upon the Brand Protection API, which enables users to submit logos for scanning and orchestrates the complex matching process. In the future, Cloudflare plans to add enhancements like automated cease and desist letters for swift legal action against unauthorized logo use and proactive domain monitoring upon onboarding.