On December 10, 2012, John Roberts discussed the importance of having a privacy policy for websites and how challenging it is to write one without legal expertise. He introduced iubenda's CloudFlare App as a solution that helps generate easy-to-read and understand privacy policies while staying up-to-date with worldwide policies and requirements. The service costs $2.25 per month per site, making it accessible for small businesses. The integration process is simple and customizable, allowing website owners to modify the policy according to their practices. CloudFlare encourages other developers to consider building their Apps via this platform to reach a wider audience.