What are Microsurveys? The Secret to Reliable User Feedback

A microsurvey is a short, context-specific survey delivered in-product to gather highly specific feedback about a particular feature or aspect of the product. Microsurveys are designed with key principles such as context, target audience, design, and tracking and analytics in mind. They offer several benefits over traditional surveys, including more useful and contextual responses, higher response rates, faster feedback collection, and better understanding of user motivations. By leveraging microsurveys, product teams can facilitate continuous feedback and improve their product development process.