How to Run User Surveys in the Age of Product-Led Growth

In the age of Product-Led Growth, companies are leveraging in-product user surveys to collect continuous feedback from users. These surveys should be personalized, contextual, and tiny to create a virtuous loop of Continuous Feedback and improvement. Modern product management has left user research behind, but incorporating continuous user feedback is crucial for building successful software. In-product microsurveys allow users to express their opinions with low cognitive overhead and are an important part of the user experience. Adopting this new technology will give teams a significant advantage in creating product-led growth strategies.