Product-led marketing (PLG) is a strategy that focuses on the product's value and capabilities to generate interest, drive demand, and boost conversions for a company. Unlike traditional marketing tactics, PLG relies entirely on the product to create interest and drive growth through in-product upsell and cross-sell prompts. To apply PLG to your SaaS, interact with customers to identify their pain points, let users solve problems on the fly, start identifying PQLs and double down on them, and bring marketing and product teams together. Four proven tactics for implementing PLG include demonstrating value proposition, designing upsell and cross-sell opportunities, creating campaigns to boost free trial conversions, and tracking and optimizing user experience with product analytics. Tools like Chameleon, Heap, Segment, and Pocus can help resonate with buyers in a product-led marketing strategy.