The text discusses how Chameleon, a startup, uses Slack as their primary tool for communication and workflow management. They have customized Slack to integrate with various reporting tools, analytics platforms, and customer support systems. This allows the team to passively monitor company data, track progress on projects, and stay informed about customer feedback. Additionally, they use private channels for internal discussions and remote meetings. The text also emphasizes the importance of establishing etiquette for Slack usage to maintain focus and productivity.