The text discusses the importance of focusing on the "why" rather than the "how" when engaging new users. It explains that user action is driven by three factors: motivation, ability, and triggers. To increase engagement, product creators should focus on a strong value proposition, an intuitive interface, and effective prompts. The text emphasizes that explaining the value of a product is more important than teaching users how to use it. It suggests incorporating elements such as videos from founders, customer testimonials, and in-app tours highlighting valuable features into onboarding processes.